Skills
Launching, developing, and marketing web products and services, web strategy, creating proposals and pitches, working effectively with multinational teams ranging from technical to creative to sales focused teams, online marketing activities including PPC (Google AdWords) and search engine optimization (SEO) activities such as content creation, on-page optimization, and link building, a customer-centric focus, continually monitoring my given market and doing competitive research, and intermediate Japanese language skills.
Tools
Hands-on expertise with a variety of software and services including Google Analytics, AdWords, Yahoo Search Marketing, OpenX, SugarCRM, Salesforce, Adobe Photoshop, Illustrator, Microsoft Office Suite, and numerous web applications. Active in social networks including Twitter, LinkedIn, and Facebook and an avid RSS reader.
Work History
Product Manager, Business Wire – A Berkshire Hathaway Company; Austin/San Antonio, TX 02/2009 – Present
Main Duties:
Product Manager for B2B Web PR Service. Responsibilities include PPC management, E-Mail Marketing, ongoing SEO, content creation, business development, and strategy.
Achievements:
Top Secret!
Sales (Contractor), ActiveHire; Austin, TX 09/2008 – 02/2009
Main Duties:
Outbound advertising sales of online service targeting Human Capital industry.
Marketing Director, The Plant; Tokyo 03/2007 – 07/2008
Main Duties:
Strategic planning, sales and online marketing for Joblet.jp (a distributed specialty employment listing network based in Tokyo) and Asoboo.com (a multi-lingual social network based in Tokyo).
Client Management and Customer Service
Asoboo.com Community Manager
Lead Generation and Proposal Writing for a diverse web development projects
Achievements:
Successfully launched and developed Joblet.jp and partner network, which included more than 200 participating sites with more than six million monthly pageviews.
From launch, gathered more than 100 clients in less than a year
Continually optimized bilingual online marketing campaigns to provide positive ROI with limited budget
Freelance Verbal Identity Creation, Interbrand Japan, 2007 – 2008
Main Duties:
Project-based work with global creative agency’s Japan office to create verbal identity solutions for Fortune 500 clients
English Services Team Leader, FUSION GOL; Tokyo 06/2006 – 03/2007
Main Duties:
Online marketing for Consumer and Business ISP Services Planning, Launch, Sales, and Marketing for Piqniq.jp (online social network)
Achievements:
Successfully launched Piqniq.jp, an online social network for families in Japan, using a variety of cost-effective marketing channels to gather over 3000 registered member families and over 1 million yen (~$10,000) in revenue in first two months of operation.
Completely revamped marketing plan to attract ISP clients with a focus on SEM and trackable return on investment, resulting in lowered marketing costs with higher customer acquisition rates.
Technical Support, FUSION GOL; Tokyo 03/2006 – 06/2006
Main Duties:
Provided phone and e-mail customer support to over 20,000 English speaking business and personal customers within Japan
Established internal documentation and provided staff training for Apple computer troubleshooting
Editor and Salesman, Apartment Finder; Florida, USA 2003 – 2004
Main Duties:
Direct sales to over 300 apartment communities
Education
University of Central Florida, Orlando, FL, USA – BS in Information Technology, Minor in Asian Studies, 2003
Meikai Daigaku, Chiba, Japan – Intensive Japanese language course,2001
Google Advertising Professional Exam, 2008
JLPT (Japanese language proficiency) Level 3 Certification, 2005